House of Bèta

Art directionUX/UIDone at Henry Handsome

A team of 300 beta professionals, offering positions of traineeships and secondment within the industries of IT, data science and actuarial.

The Challenges

Convey the understanding of beta people
Adapt an existing UX to completely different target audiences
Modernise the identity

Smart UX approach

The UX that was the base for this project, was aimed at highly competitive image-driven people. I set up 7 rules, based on research. To run by each page and process and meet the needs of the new target audience.

Identity update

By tweaking the core and expanding the identity, with a visual language from the world of developers, analysts and mathematicians.

Webdesign

We worked in a team to make the visual designs and animations.