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House of Bèta

Art directionUX/UIDone at Henry Handsome

A team of 300 beta professionals, offering positions of traineeships and secondment within the industries of IT, data science and actuarial.

The Challenges

  • Convey the understanding of beta people
  • Adapt an existing UX to completely different target audiences
  • Modernise the identity

Smart UX approach

The UX that was the base for this project, was aimed at highly competitive image-driven people. I set up 7 rules, based on research. To run by each page and process and meet the needs of the new target audience.

Identity update

By tweaking the core and expanding the identity, with a visual language from the world of developers, analysts and mathematicians.


We worked in a team to make the visual designs and animations.